I vividly recall my initial work experience in Europe. I was stationed at our partner office in Helsinki during the harsh winter months of January and February, where temperatures dropped…

Which is that moment when one becomes an authority on a particular subject? My father is M.D. Physician, even after years of Doctorate study and practice of Medicine. As a child,…

Listening to a Ted Talk, watching Shark Tank, thinking about breakthrough ideas, reading about successful founders, attending startup meet-ups, manifesting and planning a venture, writing about it, and talking to…

Early in my career, while I was liaising between our consultants and my management, my boss appreciated my follow up skills.  She said I was diligent, rigorous and thorough. And…

Once in a while, get lost; from being there, to nowhere. Once in a while, Let the silence speak. Moonlight is only for darkness, Let the waters be calm. Words…

Dancing on the tune of the wind, We all are just, Hanging by a thread! Different sizes and shapes stumble With each other, Sometimes make a noise and Otherwise a…

Republic Day Sky, 2021 I am looking up to the sky from my evening stroll with my kids at the park, this is my Republic Day sky. Pink, full of…

“Not all vessels are meant to hold water, some are for allowing water to seep away”. Haruko trailed a finger over the photograph. “Broken things are precious too.” Kintsugi, also…

Last week I ran this quick poll on my LinkedIn profile. Below are the results of the same.  In the servicing industry, a lot depends on how well your client perceives…

Must read for creative folks!  How are you all creative professionals doing?  Upon lockdown, most of the creative folks were elated about being home and in their own creative universe….

Why Brands Need Stronger Checks and Balances on Digital Platforms! Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek…

It has been almost 60 days since the Lockdown. Crazy 60 days. Let me ask you a simple question.How have you been during the Lockdown? The real answer that you…

The minute you open Instagram, you are bombarded with a series of Instagram lives. This big influencer is live with a clothing brand, discussing at-home dressing styles. The further you…

Your brand, your product, or your service wasn’t ready for what was thrown at it, but it can sure be prepared for what is coming ahead of it because this…

Companies, agencies, corporates, organizations, and workforces, skilled workforces always work in order. The order comes from predictability, clarity and we are attuned to derive that with basic working protocols, SLAs,…

Hello World, How are you doing? Struggling, Sustaining, Surviving ! Right, all of us are swamped under our feet. Suddenly transported to new realm we usually imagined, applauded and fantasied…

When was the last time you walked out carelessly without blinking an eye, woke up to go about your regular life? The customary practice of cursing yourself for forever disappointing…

During the 10th board exams, maths paper, I stayed up all night practicing formulas because I feared if I would sleep, it will all vanish. Every time my mother took…

The last couple of weeks have been a slow-motion film, that everyone wants to fast-forward, but that is the only button that’s gone bad on everyone’s remote. Irrespective of however…

Today the world faces a common enemy, yet the individual challenges are different. All of us are gripped with the same uncertainty—fear of unknown future and the present has a…

Today we all live in a state called -‘Fear’! Where the mind is without fear and the head is held high;Where knowledge is free;Where the world has not been broken…

It isn’t loneliness but solitude that I have come to admire. It isn’t about life but living around me have kept me amazed. I whisper stories to winds, get entertained…

I am happy to say I am Murugan Fan, now. I picked the titles “Trial by Silence”, and “Lonely Harvest” from JCB short list. After ordering these two I got…

There are stories. And then you have stories within stories. Deeper you go these stories start revealing a lot about the world, and Ultimately lead you to stunning discoveries. The…

Quichotte’s world is full of parallels and metaphors in uncharted valleys of life, journey through them is via personal discoveries and mystery solving of personal baggages and scary old relationships….

( Article was originality published and written for @socialsamosa. 😉 Every time my daughter giggles, or learns a new dance step, I record it. The other day, she was reciting a…

Advertising is all about emotions; how to capture the imagination of masses with a common humane denominator like love, emotion, Religion, relationships, goals. Our shared history & culture define who…

Book Review: And The Mountains Echoed — by Khaled Hosseini Each of us is born with our own body and soul to lead our journey. Your life has your own…

Since I got back from this fantastic trip from Singapore — Japan this Summer vacation, I keep going back to my photo gallery with amazing pictures and posting them on…

Khushboo Solanki Sharma, the author of this article, is the founder of Zero Gravity Communications. Here, she talks about how cracking the consumer’s point of view is a task, but…

Book Review: All the lives we never lived — Anuradha Roy 5 mins if you don’t reply to a client message and it is havoc, half an hour if you…

Man Called Ove by Fredrik Backman This book took me to an exciting memory ride of my teenage. A neighbor of ours, a widow of a known doctor came to…

Mumbai is a city of nostalgia. Whoever has come in contact with Mumbai, has strong emotions about the city, like it is a living being with soul and head of…

Advertising is a necessary evil in today’s time. It is one of the utmost vital aspects of growing any business and letting it reach to the world en masse. Most…

Behind the green veiled gate, there lived a Begum who believed in an eternity. When she had walked into the verandah of this house, she not only had bags full…

Recently while browsing through the random clicks of my travelogues, I stumbled upon this intricate Jain temple door. In spite of the blazing sun in the opposite direction, I had…

A new journey is always a bit frightening since there is never a defined path. The ‘fear of unknown’ is something we can all relate to on any undefined path…

In your mindsurrounded by possibilities,In the muddy waterYou didn’t drive,was it too deep or dark?kept staring, fixated by the availabilityOne day, soonhoping for possibilities;in the muddy water! In your mindenchanting…

Imagination is expansive,reality is limited! Ideas are about possibilities,execution is about results! Ideals are created in perfection,Life is all about finding beauty in them! Reality isn’t distortions of dreams,but possibilities…

When you say anything as “ART”, it can’t be defined. Art of Entrepreneurship, like any other art form this can be only achieved via practice, discipline and dedication. Though you can…

Yet another fun #branding assignment! Working with #startups is always an intriguing experience. It is more like walking on an unchartered lane. There are no definitive, there aren’t any precedents….

One life,It is just one ! ButInfinite opportunities,AndDaily new sunrise ! One life,It is just one ! ButCountless people to meet,AndLive for more ! One life,It is just one !…

A touch, A touch that transcends an emotion that kindles a romance with myself. So quiet and calm, not hurrying to rush, to conclude or define a purpose. in that…

#instagram #rebranding Visualisation is very personal and perspective driven. When a brand’s visual representation form, in other words, the logo, that has been in the market for quite a long…

Colour is one of the most powerful forms of non-verbal communications. There is great diversity in the use of colours and their associations between cultures, and even within the same…

A story set in a family whose individuals are in conflicts with their individual and collective past. Are you born Nepali, Bhutanee refugee and Gangtok resident? Story is of a…

11 ways we manage during a crisis situation.

Zero Gravity Communications is a firm that prides itself on being the most culturally and academically diverse ad agency. What does this mean? We are open, welcoming, and responsive. We are…

So, have you stumbled upon a unique idea that will change the world in your own small way? Have you also figured the revenue model and implementation plan of your…

For Holiday looking far ahead is so aspired that we often forget looking around or nearby, which can also be equally or more pleasing. Modern social status quo is a…