KHUSHBOO SHARMA

Founder Of Zero Gravity Communications

I hold an engineering degree, but my true passion lies in being a creative entrepreneur. Balancing the responsibilities of raising two wonderful daughters with managing a creative agency, I find fulfilment in both aspects of my life. Based in Ahmedabad, India, I have strong faith in the abundant talent that our country nurtures.

I founded Zero Gravity Communications, a comprehensive full-service agency located in Ahmedabad. My expertise lies in creative business strategy, combining analytical and logical reasoning, customer empathy, and critical design thinking. I advocate for a holistic market-driven approach to tackle intricate business challenges, utilizing creative solutions and harnessing new media.
With a diverse client portfolio ranging from Corporate and Legacy businesses to Start-ups, FMCG, and Product & Services companies, I bring extensive experience to the table. Having previously worked at L&T Infotech and Gateway TechnoLabs, I transitioned into a full-time Marketing and Branding Consultant, gaining hands-on experience in Sales, Marketing, Branding, and Strategy.
In my role as the founder of Zero Gravity Communications, I am dedicated to applying a human-centric design approach to uncover and deliver meaningful brand experiences. My interests lie in qualitative customer and market research, creating strategic frameworks for multi-touchpoint experiences, internal brand positioning for aligning business goals with marketing objectives, and customer segmentation based on behaviours, needs, and desires.
I firmly believe that companies aiming for sustained growth must empathise with their customers’ true desires. I provide the necessary tools, processes, and frameworks to enable companies to differentiate themselves and achieve sustainable growth.