Republic Day Pink Sky
Republic Day Sky, 2021 I am looking up to the sky from my evening stroll with my kids at the park, this is my Republic Day sky. Pink, full of…
Once you hit the bottom !
once you hit the bottom, there is nowhere to go. fear rises over flames, only to dissolve in the darkness of the pit. once you are there… there is no…
KINTSUGI- A Novel : Review
“Not all vessels are meant to hold water, some are for allowing water to seep away”. Haruko trailed a finger over the photograph. “Broken things are precious too.” Kintsugi, also…
Dear Service Partners, what kind of Clients do you want to work with?
Last week I ran this quick poll on my LinkedIn profile. Below are the results of the same. In the servicing industry, a lot depends on how well your client perceives…
UNLOCK CREATIVITY IN LOCKDOWN
Must read for creative folks! How are you all creative professionals doing? Upon lockdown, most of the creative folks were elated about being home and in their own creative universe….
Why Brands We Need Stronger Checks and Balances on Digital Platforms!
Why Brands Need Stronger Checks and Balances on Digital Platforms! Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek…
My lockdown serendipities and Turmeric Milk Latte!
It has been almost 60 days since the Lockdown. Crazy 60 days. Let me ask you a simple question.How have you been during the Lockdown? The real answer that you…
An abundance of Digital Content: The Classic Problem of Plenty
The minute you open Instagram, you are bombarded with a series of Instagram lives. This big influencer is live with a clothing brand, discussing at-home dressing styles. The further you…
New Role Of Advertising Agencies!
Your brand, your product, or your service wasn’t ready for what was thrown at it, but it can sure be prepared for what is coming ahead of it because this…
Skill Shifting During Pandemic!
Companies, agencies, corporates, organizations, and workforces, skilled workforces always work in order. The order comes from predictability, clarity and we are attuned to derive that with basic working protocols, SLAs,…